Planning and Developing a Presentation: Analyzing a Corporate Speech Locate the transcript of a…

Planning and Developing a Presentation: Analyzing a
Corporate Speech

Locate the transcript of a speech, either online or through
your school library. Good sources include the University of Pennsylvania
Library website (http://gethelp.library.upenn. edu/guides/hist/speeches.html)
and Vital Speeches of the Day (https://www.vsotd.com/). Many corporate websites
also have archives of executives speeches; look in the investor relations section.
Examine both the introduction and the close of the speech youve chosen, and
then analyze how these two sections work together to emphasize the main

Planning and Developing a Presentation: Analyzing a
Corporate Speech

Locate the transcript of a speech, either online or through
your school library. Good sources include the University of Pennsylvania
Library website (http://gethelp.library.upenn. edu/guides/hist/speeches.html)
and Vital Speeches of the Day (https://www.vsotd.com/). Many corporate websites
also have archives of executives speeches; look in the investor relations section.
Examine both the introduction and the close of the speech youve chosen, and
then analyze how these two sections work together to emphasize the main idea.
What action does the speaker want the audience to take? Next, identify the
transitional sentences or phrases that clarify the speechs structure for the
listener, especially those that help the speaker shift between supporting
points. Using these transitions as clues, list the main message and supporting
points; then indicate how each transitional phrase links the current supporting
point to the succeeding one. Prepare a two- to three-minute presentation
summarizing your analysis for your class.