Please respond to the following: Using the textbook, Strayer Library, and the Bachelor of Business Administration Library Guide, select and explain four effective and efficient ways for small business owners to promote their products or services. Week 7 Discussion – Promoting Your Product/Service

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The textbook Strayer Library and the Bachelor of Business Administration Library Guide are used to explain and select four efficient and effective ways that small business owners can market their products.


Week 7 Discussion – Promoting Your Product/Service



Only half the battle is in developing new services or products. The other half is making sure people are aware of it (McCormick 2022). If you fail to get word out, it doesn’t really matter what your product or service is. You could even lose money. It can be overwhelming to consider all the promotional options available when you launch a product or service. You may not know where to start, or what type of advertisement will produce the most positive results. (McCormick 2002). There are many low-cost options for advertising. The ones that work best for you company depend on your niche, target audience, product line and budget. Some examples of these methods include: Giving your most loyal customers a sneak peek before the general public — these are the people who are most likely not only buy your product, but also spread the word about it to their own social networks (McCormick, 2022). This can be done via an online, in-person, sneak peak, or demo. You might send a request to provide input or invite you to give it a try. Customers’ loyalty and engagement are key to any successful growth marketing campaign. These special offers can be a great way to express your appreciation to them. Cont…



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