Advertisement- Media Planning
You are the media planning team of the ad agency that has been hired by Philips to create a media plan for the launch of their new juicer.
The existing creative assets are:
A print ad
A long version of a TV commercial, which will be available to air in :30” or :60: format
Using principles of media planning, create a hypothetical media plan for the new Philips Juicer.
Your media plan must contain:
Media Objectives
Media Strategy
Media Tactics
Blocking Chart
As smart media planners, you are supposed to work with the creative team. So make assumptions and provide your rationale that demonstrates you are doing creative, effective, and efficient media planning (i.e. doing justice to the creative campaign as well as AND….your client)
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more