Read the case study attached and answer the 2 questions below: 1)How has Nike’s brand equity changed as a result of its Kaepernick campaing? please be detailed and give case study examples 2) Who gained more from the campaign, Nike or Kaepernick? Why? Case study assignment

Refer to the attached case and answer the following questions: 1) How has Nike’s brand equity been affected by the Kaepernick campaign? Please be specific and provide case studies examples. 2) Which campaign did you gain more from? Why?
Assignment for case study
Article
Nike’s contentious Colin Kaepernick campaign dominated both advertising and consumer back in 2018. An ad featuring Kaepernick singing and the expression “Believe In Something” was the campaign’s first aired. Even if it means giving up everything,” referring to Kaepernick’s patriotic song protest against police brutality, which lost him his NFL job. The commercial has three types of responses: those who think the campaign will increase the company’s customer loyalty and appeal; those who condemn the anti-American label and call for protest; and those that believe Nike uses a sociopolitical issue for their own benefit (Li and co., 2002). The campaign achieved its goal, regardless of which faction you are. Nike stock markets achieved a whole high directly following the campaign, while their e-commerce platform  most benefiting enormously from their advertising costs: their latest financial report identified Nike’s fully digital distribution channels as its “fastest-growing sector, reaching 36% altogether during the quarter.” Cont…
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