Research: Conducting Primary Research (Surveys) You work for a movie studio that is producing a…

Research: Conducting Primary Research (Surveys)

You work for a movie studio that is producing a young
directors first motion picturethe story of a group of unknown musicians
finding work and making a reputation in a competitive industry. Unfortunately,
some of your friends say that the 182-minute movie is simply too long. Others
say they couldnt imagine any sequences to cut out. Your boss wants to test the
movie on a regular audience and ask viewers to complete a questionnaire that
will help the director decide whether edits are needed and, if so, where.
Design a questionnaire that you

Research: Conducting Primary Research (Surveys)

You work for a movie studio that is producing a young
directors first motion picturethe story of a group of unknown musicians
finding work and making a reputation in a competitive industry. Unfortunately,
some of your friends say that the 182-minute movie is simply too long. Others
say they couldnt imagine any sequences to cut out. Your boss wants to test the
movie on a regular audience and ask viewers to complete a questionnaire that
will help the director decide whether edits are needed and, if so, where.
Design a questionnaire that you can use to solicit valid answers for a report
to the director about how to handle the audiences reaction to the movie.

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