I'm in need of modified the wiorkshop 1 file, using the example on following on page 60-64 that is on the attached attached. Feel free to add anything is something else is needed. Thanks Polytechnic University of Puerto Rico, Orlando Campus Project Assignment: Marketing Plan: Deleites de Aqu_ Johamer Hern_ez Centeno Student # 44625 Professor: Osvaldo S_hez MBA 5700-87 OS 2020 Deleites de Aqu_ositioning: Our company will seek to become the main provider of an avant-garde product that is in accordance with the needs of today's society. How? Offering different and fun products that are representative of the different personalities of our consumers. The world is changing rapidly, the current consumer is looking for products with which he feels identified. Our company will seek to become a leading provider of solutions for the personalized needs of our consumers. We will offer a range of products which can be modified and personalized according to the taste of consumers, making us the only company that offers the tools and flexibility to adapt to any special occasion. Value Proposition of Our Products The value proposition for Deleites de Aqu_s Personalized delicacies for all occasions Unique Sales Proposal Why buy ours? We give our clients the satisfaction of being able to try products made in the country with unimaginable designs, varieties of flavors and we will even leave you stunned and with a unique and unforgettable palate melting in your mouth. Positioning Statement For consumers looking for different and unique gifts, Deleites de Aqu_s a company dedicated to making sweet that are tailored to unique consumer requests. We have a range of options by which the consumer will be able to modify the product to consume. How are our products different? We can differentiate our three products as follows: 1. Cake pop: we differentiate our Cake Pop giving it a unique and different style and design than usual. In turn, it has the versatility of being personalized for all kinds of occasions. 2. Polvorones: we differentiate the polvorones from the traditional round shape and in turn its color is a striking one. As a key point is its reusable packaging. 3. Cookies: Being a common product, we differentiate it both in shape and taste. Product Cycle The offer of our products is in the Introduction stage of the product cycle. The Introductory stage is the time when the product is placed on the market sales It is low, since it is not yet known in the market. The costs are very high, and the benefits are negligible. At this stage it is very important to invest in promoting the product. The strategy to develop our products towards the next stage would be to continue with the promotion strategy to create greater recognition among potential consumers. Innovation level Each of our products is at the level of improvement. At this level we don't really do anything new, we simply make small changes and modifications to existing processes for greater efficiency. Once the product is recognized by consumers, we begin with the change process. Really here we will propose true innovation, since we will proceed to create substantial changes in the plan of our organization and the way in which it develops its organizational model. New products will be made, in turn, important changes in the distribution processes and modifications of our business model will be implemented. All this process of change and expansion will come hand in hand with the growth and development of the company. How would we innovate our products? Our products are edible. Edible products are products that provide great neoplasticism or great property of change. To innovate a product without losing its essence, we have the possibility to innovate its shape, its range of flavors, its color, its organic or chemical properties without completely changing the product. Below are some of our products and some possibility of innovation: o Original Product: Polvor__Innovation 1: Polvor__ith topping or toppings of different flavors. Innovation 2: Polvor__ade in different colors. Innovation 3: Polvor__ith heart cut. o Original Product: Cake Pop Innovation 1: Cake Pop of laminated pasta. Innovation 2: Heart shaped Cake Pop. Innovation 3: Cake Pop Filler. o Original Product: Cookie Innovation 1: Heart-shaped cookie. Innovation 2: Cookie with different flavors such as vanilla, chocolate. Innovation 3: Cookie with different additions such as chocolate chips. The Challenges that Deleites de Aqu_an face The innovations related to the flavor of the product imply the realization of a study to evaluate if there is an additional cost of raw material and costs related to the manufacturing of the new product. At the same time there is a risk related to the acceptance of the new product. The grocery market is highly volatile. We have a very important time frame in which it is necessary to promote the changes to the consumer and evaluate the new acceptance. In addition, changes related to shapes and colors with the product will require additional costs and may require additional equipment or use to make modifications to the original product. This also implies changes in the manufacturing structure and advertising expenses to acquire recognition. Potential of our products Our products have the potential to enter North American territories where export logistics are viable, Latin American countries where production costs are low, as well as surrounding territories where implementation and transition are cost effective. It will be necessary to adapt each product to the relevant market, but expansion to the mentioned territories is still a real possibility. Most attractive markets for Deleites de Aqu_Our products, being edible-personalized, have the ability to adapt to the needs and demands of practically anywhere. Now, within the territories where we consider than there is a greater possibility they are: Caribbean Islands, since the export capacity is greater. The costs would be low given that they are close territories. The same would be the case with the North American territories since for Puerto Rico, being a North American territory, the product distribution network is facilitated. In the case of Latin America, the implementation we consider would be more feasible in the case of product production. Labor and manufacturing costs in many Latin American countries are less than those incurred in Puerto Rico. Therefore, it is considered a good option for future expansion. How would we modify our products to enter the markets of interest? In order for our products to be successful in the mentioned territories, they would have to be modified and adapted to the social requirements of the territory. Our products have as main objective to represent the character and personality of our consumers. For this reason, it is necessary to know the representatives or with which the new consumer is identified. What mode of entry would Deleites de Aqu_ake for these markets? The entry method that our company would choose is export through distributors. This approach requires low cost of implementation and reduces business risk. Furthermore, the distributor already has a customer base, market information, sales experience and a wide distribution channel. After a certain time, if the product receives a productive cost welcome, we would start with direct investment.
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