Select any one competitor of the company and do a comparison of their business strategies.

ECOM421 WEEK5,11


You have just graduated from Saudi Electronic University and have been selected by a company as a Project Intern for six months’ probation period. Your Marketing Manager has invited you for coffee and during your interaction with him, you come to know that your company wants you to support it in growing the business. Your Marketing Manager has told you to prepare a project report and design a power-point presentation based on certain parameters.

The company will decide whether to offer you a full-time opportunity or not based on our quality of work, efforts, and creative thinking. Kindly do this assignment with great dedication. The purpose of this assignment is to help students in learning how to apply skills and knowledge in planning, managing, and nurturing a business by implementing an appropriate strategy.

Students are expected to understand the ongoing recent developments in the marketplace and be able to employ various concepts of this course deliberately to boost the businesses of the company where they are working/or will work.

This assignment is divided into three parts and students are suggested to submit each of them as per the stated due date. Students are suggested to create a group of 3-5 students in each group to complete this group project and join any one of the below groups considering that all members of your group have been selected by the company stated in front of each group number.

Group 1: McDonald

Group 2: Jawwy Telecom

Group 3: LuLu Hypermarket

Group 4:

Group 5: Samsung

Group 6: Jahez

Group 7:  Almarai

Group 8: Careem

Group 9:  ARAMCO

Note: Kindly make ensure that your group members have joined a single group only. Join your group on or before the end of Week 2.

Group Project Assignment Part 1
1.  Company Profile (3 Marks).Brief descriptions of the company such as About the company, Products & Services, Vision and Mission statement, and Organizational structure
2.  Business Canvas Model of the company (3 Marks).                                                                      Design a business canvas model of the company and explain each element of it by writing at least 2-3 lines for each.
3.  SWOT Analysis of the company (2 Marks).Do the SWOT analysis of the company and explain each by writing at least 2-3 lines for each.
4.  Core competencies of the company (2 Marks). Write the core competencies of the company.
5.  Types of Business Models (2 Marks). Discuss the types of business models (B2B, B2C, C2C, Social Commerce, Local Commerce, and M-Commerce) adopted by the company.
6.  Challenges faced by the company during the COVID-19 pandemic (3 Marks)  List out the key challenges faced by the company during the COVID-19 pandemic and discuss their impact on the company.


Group Project Assignment Part 2
7.  Porter’s Five Forces Analysis of the company (3 Marks). Do Porter’s Five Forces Analysis of the company.
8.  Compare the business strategy of the company with one of its competitors (3 Marks). Select any one competitor of the company and do a comparison of their business strategies.
9.  Suggestions to the company to deal with the COVID-19 pandemic (3 Marks).As a Project Intern, suggest your suggestions to the company to overcome the challenges created due to the COVID-19 pandemic.
10.  Design a business plan for the company (3 Marks).  As a Project Intern, design a business plan/business strategy to help the company in increasing its revenue either by suggesting the company to starting a new business unit or by launching a new product or services.
11.  Learnings from this project (2 Marks).                                                                                              Write any five key learnings after finishing this project.



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