Strategic Positioning
SE 2. Organizations stake out different strategic positions
to add value and achieve success. Some strive to be low-cost leaders like
Wal-Mart, while others become the high-end quality leaders like Whole Foods
Market. Identify which of the following organizations are low-cost leaders (C)
and which are quality leaders (Q):
1. Tiffany & Co. 6. Rent-a-Wreck
2. Yale University 7. Hertz Rental Cars
3. Local community college 8. Pepsi-Cola
4. Lexus 9. Store-brand soda
5. Kia
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