Pricing and Distribution Strategies for Furniture
Furniture is an important part of a home or business, and it is necessary to have the right pricing and distribution strategies in place to ensure that consumers are able to purchase the furniture they need. To effectively price and distribute furniture, it is important to consider the product’s classification, its place in the market, and the target market. When pricing furniture, it is important to consider the product’s classification. Luxury furniture items, such as those made of solid wood, can be priced higher than items made of cheaper materials like particle board. The price should also reflect the quality of the craftsmanship, as furniture that is made with more attention to detail and care should have a higher price tag (Kallen, 2016). Additionally, the cost of certain types of furniture can be adjusted to reflect current trends in the market. For example, if there is an increase in demand for modern furniture, prices of modern furniture can be increased accordingly. Distribution strategies for furniture should also take into account the product’s classification. High-end furniture items should be distributed in more exclusive locations, such as upscale furniture stores or galleries (Lohr, 2020). Lower-priced items can be sold in more affordable outlets, such as. Cont…
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