Tourism Marketing Task brief & rubrics Task 2 Final This in an individual task. The task consists of an essay about a luxury hotel selected by the student. Please, read carefully all the questions and answer them in your own words, quoting relevant authors and providing examples. The questions you have the answer are: 1- Ritz-Carlton Hotel Company

Ritz-Carlton Lodge Firm
In response to a 2020 article within the Journal of Tourism Administration, the Ritz-Carlton lodge chain is a “luxurious lodge firm that operates 90+ resorts in 30+ international locations” (Choi et al., 2020). The corporate prides itself on its distinctive customer support and a focus to element, with a model character that’s described as “luxurious, refined, {and professional}” (Choi et al., 2020). Ritz-Carlton’s pricing technique is premium, with room charges sometimes beginning at a number of hundred {dollars} per evening. The corporate’s buyer base consists primarily of prosperous vacationers who’re keen to pay for high-end facilities and experiences. Ritz-Carlton resorts supply a variety of facilities, together with nice eating eating places, spas, and health facilities, in addition to enterprise and assembly services (Choi et al., 2020). By way of workflow, the Ritz-Carlton has a robust emphasis on coaching and improvement for its staff, with a program known as “Gold Requirements” that outlines the corporate’s customer support philosophy and expectations for worker conduct (Choi et al., 2020). Cont…
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