Use the provided information, as well as your research, to assess one of the stated brands (Ferrari, NutriSystem, The Children’s Place Clothing, or Beats by Dr. Dre) by completing the questions below with an original response to each. At the end of the worksheet, be sure to develop a new original positioning statement and motto for the brand you selected. Week 4 Assignment: Positioning Statement and Motto

Target Customer/User

Who are the target customers of the company or brand? Be sure to explain why you selected each item. (Note: Don’t say “any, all, all” or anything like that. You can’t say it to everyone; you have to be specific.)

Age Group: The target group is between 35 and 55 years old. The rampant age is 51

Gender: Customers are predominantly male. Up to 98% of customers are men

Income class: You have to make over $322,000 in a year to own a Ferrari. Due to the high price, this is the level that the car can afford.

Education Level: Not specific to education level. It is aimed at celebrities with financial means.

Lifestyle: Ferrari represents taste, wealth and style. It fits a luxurious lifestyle.

Psychological characteristics (interests, hobbies, pastimes): This group consists of athletes whose hobbies include football, music, swimming, and athletics.

Values ​​Ferrari strives to make its customers feel valued and stand out from society. It is associated with a racing spirit that goes beyond the streets and manifests itself in its own attitude to life.

How does the company currently reach its customers/users? Review the methods and media the company is currently using to reach customers/users. What methods and media should the company currently use to reach the above customers/users? Why did you choose this proposal?

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