Use the provided information, as well as your research, to assess one of the stated brands (Ferrari, NutriSystem, The Children’s Place Clothing, or Beats by Dr. Dre) by completing the questions below with an original response to each. At the end of the worksheet, be sure to develop a new original positioning statement and motto for the brand you selected. Week 4 Assignment: Positioning Statement and Motto

Target Customer/User

Who are the target customers of the company or brand? Be sure to explain why you selected each item. (Note: Don’t say “any, all, all” or anything like that. You can’t say it to everyone; you have to be specific.)

Age Group: The target group is between 35 and 55 years old. The rampant age is 51

Gender: Customers are predominantly male. Up to 98% of customers are men

Income class: You have to make over $322,000 in a year to own a Ferrari. Due to the high price, this is the level that the car can afford.

Education Level: Not specific to education level. It is aimed at celebrities with financial means.

Lifestyle: Ferrari represents taste, wealth and style. It fits a luxurious lifestyle.

Psychological characteristics (interests, hobbies, pastimes): This group consists of athletes whose hobbies include football, music, swimming, and athletics.

Values ​​Ferrari strives to make its customers feel valued and stand out from society. It is associated with a racing spirit that goes beyond the streets and manifests itself in its own attitude to life.

How does the company currently reach its customers/users? Review the methods and media the company is currently using to reach customers/users. What methods and media should the company currently use to reach the above customers/users? Why did you choose this proposal?

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more