What are some ethical arguments of organizations using social media data for both business purposes and researching individuals? Ethical Considerations of Organizations Utilizing Social Media Data In the current digital age

Ethical Considerations of Organizations Utilizing Social Media Data  In the current digital age

Ethical Considerations of Organizations Utilizing Social Media Data  In the current digital age, it is becoming more and more common for organizations to utilize data pulled from social media platforms to analyze individual behaviour and accomplish business objectives. A number of ethical problems arise from this.   The first is the fact that data manipulations through social media have made privacy questionable (Khemchu (2015)). Organisations are now able to use the information they have obtained through social media, like Facebook, in order to evaluate potential applicants or to understand customers’ behaviour (Svennevig 2020). This clearly raises questions out data security and privacy, as well as a users’ consent when it comes to use of their data by organizations.  There is also the issue of accuracy in data (Azhari and co, 2021). While data can help organizations better understand the behaviour of employees and customers, it is not always reliable. Organizations as well as individuals must assess the accuracy of data obtained from social media and what data will be used to inform decision making.  Organizations must consider bias when analyzing data (Miller & Wasko 2015). Bias in data analysis can lead to biased interpretations and decisions by organizations. Social media data must always be used for business purposes.  To avoid ethical problems, companies must be careful when analysing social media data.  References   Azhari, E., Isabella, G., Parvin, H., & Singh, R. (2021). Social Media Mining Techniques and Applications. IEEE Access 8, 62903-62912.  Khemchu, C. (2015). Understanding Social Media Ethics: Misuse and Usage. International Journal of Scientific Research in Computer Science & Technology, 3(2), 34-37.  Miller, C., & Wasko, M. (2015). Can My Tweet Make a Difference? Engagement and Implied Audience via Social Media. International Journal Of Communication, 9, 3223–3245.  Svennevig, J. (2020). Social media vetting: The pros, cons and ethical considerations. CIPD.Cont…