WEEK 4 GRPUP DISCUSSION 1

lease write one post regarding Case 3 – 4: Aegis Analytical Corporation’s Strategic Alliances:

4A: Evaluate Aegis’s strategy for forming alliances to market its products. Why did Aegis form the alliances in the first place? What was its motive for entering each?

In terms of managing the relationships with each company, what has been the effect of Aegis partnering with larger companies?

What are the motives of Honeywell and for Rockwell for maintaining the alliances?

What are the advantages and disadvantages of each contract’s provisions for Aegis?

Now that the alliances are more than a year old, what is the reason that neither alliance has resulted in a sale of Aegis’s product?