An Implementation Architecture for CRM Integration across E-commerce Applications
It is essential to have a well-designed implementation architecture in order to allow the integration of customer relationship management (CRM) systems with different ecommerce platforms. It can include a mix of microservices, application programming interfaces, APIs, and webhooks. (Rashkovsky 2021, Adubato 2020). APIs enable different services and applications to connect with each other. This allows them to share data. There are many types of APIs, including open-source GraphQL library that allows data retrieval from cloud-based systems and webhooks that send real-time push notifications. Webhooks facilitate instant communication among multiple tools and applications, with their flexibility making it possible to move data quickly and efficiently between them. Microservices allow for the seamless integration of the relevant services with webhooks and APIs. This allows for quicker implementations and automates processes. It allows businesses to connect their e-commerce apps and systems with their CRM system. This makes it possible to optimize and manage customer relations. A mix of webhooks, APIs, and microservices is an efficient implementation structure that allows us to fully take advantage of the Customer Relationship Management system across multiple e-commerce apps. Cont…
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