What is strategy? Go to one of these webpages, review the businesses

What is strategy?
Go to one of these webpages, review the businesses mentioned on the site.
Select one article – is there a strategy example?
If no strategy examples what are the articles about for the
Strategy on the new websites?
• What did you find? • What is strategy? • What role does strategy play in business organizations • How can we describe strategy? • How can we identify strategy? • Whose interests are/should be prioritised?
Robin Hood
• Vision? • “Rob the rich and give
to the poor” • Read the case study
• The question is what should Hood do?
Robin Hood – Policy changes –
• Policy Revisions
• The policy suggested by Robin Hood to impose tax on travellers will only be feasible under certain conditions. First, the band’s mission should be clearly stated. Was the band initially created to fight against the sheriff’s administration or to help the poor by stealing from the rich? Or are these two points interconnected? If the former point is the mission statement, then posing tax on the town’s people traveling through the forest will only undermine the band’s purpose which will result in the lack of allies. If the latter point is the mission statement, then posing transit tax will provide a steady provision of funds to the needy.
Robin Hood – possible strategic choices – Mission
Mission to Restore King Richard back to Power
• By assisting the barons to restore King Richard back to power has many pros and cons. The mission is very dangerous, and King John’s Spies are everywhere. If this plan fails, the consequences are very grave. The retributions that would follow will be swift and very dangerous.
Robin Hood – Pro’s and Con’s of mission
Mission to Restore King Richard back to Power
King Richard will be able to answer to the peasant’s needs and concerns
Sheriff will not be in power and hence his threat will be minimal
There will be no need to steal from the rich
Dangerous proposition with very swift retributions
It would be risking everything that the band stood for but the benefits would sure be grand
The Barons or King Richard himself might not live up to their words
Robin Hood – possible strategic choices – SWOT analysis
Numbers in the band are increasing which would give Robin and his men the upper hand
when fighting the Sheriff ’s administration
• Robin’s close encounters each have specific duties and somewhat organized.
• Opportunities
• The plot to restore power to King Richard will solve the problem to the Sheriff administration’s schemes from the top…Cause will be answered and there would be no need to steal from travellers.
Too large…expanding number of recruits but
• Threats • Sheriff is growing much stronger and
less accommodation available
becoming better organized
Vigilance and discipline lacking between the men…between raids, the men milled about talking and playing games
Disorganized and still caught up to the ways and methods of the early days
• Sheriff has political connections and powerful friends, and he was well regarded by the regent, Prince John
Robin Hood – Expanding the band
The expansion of the band into the different geographical areas in all corners of the compass will only allow the creation of a bigger national corporation. This will definitely require a formal structure from the headquarters in Robin Hood’s area. Recruits specializing in management also need to be heavily recruited. If all these requirements are fulfilled, then there will be minimal concern of not generating revenues and cash flows.
Robin Hood – Strategic recommendations
• Robin Hood’s first priority should be to appropriate structure and organization in the band. He needs to allot someone in charge of curbing the number of new recruits and seek other ways of finding provisions for his men. Once all this is done, he needs to take the great risk of assisting the barons in their mission to rescue King Richard and restore back in power. By doing so, Robin will have got his revenge and will not have to require the band’s presence any longer.
Strategy and success Stefani Joanne Angelina Germanotta – a business strategy example
• Young female entrepreneur who dropped out of Arts School
• Started an entertainment business in 2001
• Strategy
• Leadership, personality and talent
Business model – exploit the realities of the digital world of entertainment
Build market presence, impressive visualization of images, then monetize presence
Multiple digital delivery channels, global reach
Challenge competitors and societal norms
Diversify to new markets in new sectors
Building ‘personal’ relationships with customers and know segments
Explore new opportunities that build on digital and presence
• Now worth $320 million at only 34 years old

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