What recommendations would you make to Herman Miller to position itself for continued sustainable growth?

Read the attached case study, “Herman Miller and Its Rainforest Chairs,” from Marianne Jennings, Business Ethics, Case Studies and Selected Readings, 9e, Cengage (2018).


Then go to the Herman Miller website and review its self-reported sustainability initiatives:


Summarize the key facts from the case, adding anything else you might glean from their website or other sources.

In your analysis, consider the following questions:

First, which approach or approaches to sustainability from Chapter 9 were utilized by Herman Miller? Were different approaches used at different times in their history?

During 2008-2012, Herman Miller went through a slump in sales and earnings but retained its sustainability focus, Despite a drop in stock prices and pressure, the company refused to cut costs by eliminating its “green” programs. Was this a responsible business decision? How can it be justified (or was it not justified)?

Going forward, what recommendations would you make to Herman Miller to position itself for continued sustainable growth?


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