Which Approach is Best for Competing Internationally Introduction: In this discussion, you need to research various international strategies. Take one that you find interesting and investigate it more in depth. Tell why the approach you selected is a good approach for your company or some other company that you are interested in to increase international business. Competing Internationally Approaches

International Competition Approaches
Companies can choose from a variety of approaches when it comes to international competition, such as the global standardization, local adaption, or the transnational approach. Kim and Hwang (2018) found that the global standardization strategy involves creating a consistent product or marketing strategy that is applicable to all markets. Companies with strong brand recognition, loyal customers and an effective marketing strategy can benefit from this approach. The local adapt approach, on the other hand is about customizing marketing and products to meet the needs of specific markets. Companies with a wide range of products and target markets often use this approach to meet their customers’ needs (Hitt, 2020). Cont…
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