Who is the target audience for your business/brand? What types of visual images appeal to this target audience? Why? How are the images presented intended to persuade the audience into accepting a specific perception of the brand? How are the two pieces of visual communication (the Facebook page and the letterhead) cohesive in nature? Why is a visually cohesive presentation in all business communication important for a brand? The Power of Visual Communication: How Businesses Can Reach Their Target Audience

Visual Communication is Powerful: How Companies Can Reach Their Audience

 For businesses, visual communication is an important tool to reach their audience. According to a recent survey conducted by Adobe, “visual content captures attention and engages viewers better than any other type of content” (Rath, 2020). It is crucial for companies to use visuals that reflect the audience they want to reach. To capture attention, outdoor gear companies might want images showing people enjoying outdoor activities. This will create a brand perception. Additionally, a business’s communication methods, such as social media posts, email templates, and letterhead, should also be visually cohesive in order to create a consistent brand identity. The target audience must always be considered when creating visuals for businesses. Visuals should be tailored to the target audience’s interests and preferences in order to capture their attention (Rath, 2020). Visuals must be persuasive to convince the audience that a certain perception of the brand is acceptable. A business that sells luxury products might want visuals to emphasize its product’s quality and sophistication. Businesses must…

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