You will prepare and submit a term paper on Nike Growth Strategy. Your paper should be a minimum of 1250 words in length. At the time of entering foreign markets such as Japan, Europe, and others Nike Inc used the strategy of opening flagship stores and franchise. Flagship stores proved quite successful for Nike Inc due to its strength of generating compelling products that might excite the target customers. Major befit of franchising is that the company does not have to take the total risk of foreign investment. The franchise owners take all possible risks and also finance the maximum percentage of start-up cost. On the other side, the company takes more than 50% of profit for from the franchisees as their brand value. This is one most cost-effective entry process of any business for foreign market entry. Along with franchising, the company also prefer opening of flagship stores in new markets as an effective entry mode. Though this mode is comparatively more cost and risk associated strategy the company can present strong market awareness and brand presence in the new market. Again, the flagship store mode of entry allows the company to enjoy 100% profit from sold goods in these stores. In 1992, the company under consideration decided to enter India in association with SIEPL or Siera Industrial Enterprise Private Limited. The objective of Nike was to tap the Indian market and to receive royalties. The WestEnd Store of the company is the resultant of partnership with Timera Group which is also a leader in the wholesale and retail manufacturing across the areas of U.S., Europe, and the Middle East.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more