Your manager has asked you to prepare an in-depth report that will compare and contrast the value of Google Analytics vs. Adobe Analytics. Your report will be instrumental in helping Datalytic determine which tool best fits their business needs. A key requirement that Datalytic needs to maintain is the ability to join together website traffic data in a way that is easy to analyze and manage. WEB ANALYTICS COMPARISON REPORT

Your manager asked that you prepare an in-depth analysis on the difference between Adobe Analytics and Google Analytics. Datalytic can use this report to determine the best tool that suits their business. Datalytic must be able to link website traffic data together in an easy-to-analyse and manage way..

 

COMPARISON REPORT WEB ANALYTICS

 

Answer

Deliverable 3 – Web Analytics Comparison Report

Google Analytics, a search engine optimization tool that provides the basic tools for data analysis and statistics required to make informed decisions about your website’s SEO. This tool is part the Google marketing platform. The tool can be used by any company to analyze traffic flows and improve data analysis using cloud computing. Adobe Analytics is a tool that helps businesses to record all activities on their sites and create reports with the Excel tool. Excel can generate the report in a format that is suitable for your business. This is why Google Analytics and Adobe Analytics offer distinct functions for web-based businesses. This comparison provides an in-depth analysis of both data analytics tools, with the goal of helping companies to choose which one is best for them.

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