Social media are increasingly becoming a valuable tool for businesses to business organisations.the three themes 1)sales facilitation 2) integrated communication 3) employee engagement What are the differences of these three themes? The Three Themes of Social Media for Business to Business Organisations: Sales Facilitation, Integrated Communication, and Employee Engagement

The Three Themes of Social Media for Business to Business Organisations: Sales Facilitation, Integrated Communication, and Employee Engagement

Social media has become an increasingly valuable tool for businesses to use in order to reach out to their customers and other business organizations. There are three distinct themes that B2B organizations should be aware of when using social media in their operations: sales facilitation, integrated communication, and employee engagement. All of these themes have their own set of benefits and drawbacks, and each can play a unique role in the success of a B2B organization (Cartwright et al., 2019). Sales Facilitation is the use of social media to directly increase sales. This includes using social media to create brand awareness, advertise products, and build relationships with potential customers. By using social media to facilitate sales, a business can potentially reach a wider audience and increase the number of potential customers it can reach. On the other hand, there is a risk of being too aggressive in this approach, which can turn potential customers away. Cont…